The Plum Guide

The Plum Guide is building a marketplace of the world’s most beautiful holiday homes.

For real!

We are taking a systematic and obsessive approach to testing every single home on the planet, and accepting only the top 1%.

We do so by putting every home through The Plum Test: a grueling hospitality exam, which uses a mix of algorithms and physical visits by hospitality experts.

We launched 20 months ago in London. Since then, we have grown at 20% month on month, vetted over 80,000 homes and reached over £11m in annualised sales! We are backed by an all-star cast investor group including Local Globe (TransferWise, OneFineStay, Citymapper), Alex Chesterman (Founder of Zoopla), William Reeve (Founder of Love Film), Alex Saint and Troy Collins (Founders of Secret Escapes), Errol Damlin (Founder of Wonga), Jason Goodman (Founder of Albion) and many more.

We have just closed our Series A round of funding and are taking the business globally.